July 15, 2008

Spam invades Friendfeed

Posted by : Mike Fruchter
Filed under : friendfeed, social media, spam

I wrote a post a little over a week ago titled “The ticking time bomb awaiting Friendfeed.”  I talked about how Friendfeed will become a spammer’s new tool, more specifically on how they could monetize on their efforts using rooms on Friendfeed. Spam on social networking sites and applications is nothing new, it just comes in different flavors. Comment spamming, profile spamming, instant messaging spam etc.

Spammers finding Friendfeed is inevitable. The first flavor of spam, comment spam appeared on Friendfeed last night on various members feeds. I saw it first on one of Steve Hodsons threads. The community acted swiftly and within minutes Amber alerts, spammer alerts were sounded and black lists were created. Bret Taylor of Friendfeed reacted quickly and terminated the spammers account. Friendfeed is still a small fish in the social sea compared to Facebook and Myspace. I think community policing works great in small numbers. The dynamics change completely when you go from a few thousand active users compared to a few million. In my opinion, Friendfeed will become a household name such as Facebook or Myspace, as for when, who knows.  It is then that I can see social networking spam becoming a major headache on Friendfeed. We still have some time before  that scale of spamming infiltrates Friendfeed. Content aggregator sites will become the most powerful tool for the next generation of spammers lying in wait. Friendfeed will be a major catalyst for this.

Friendfeed needs a flagging mechanism put into place, such as is implemented on Craigslist. I would also like to see visible “report or flag this” link on all member feeds and rooms. I also like Robert Scobles suggestion quoted below.

“An algorithm for block spam here on FriendFeed: if an account has x more blocks than subscribers put the account into jail where it won’t show up in anything others than the jail. I don’t like Facebook’s policy of deleting stuff. Just move it to jail.”

I could not get a screen shot of last nights spam, due to the spammers account being deleted along with all the offending comment spam. I did find another instance of comment spam on Friendfeed as shown below.

Spammers will invade Friendfeed at some point at what level, that remains to be seen. It’s too early to tell at this stage of the game. Friendfeed needs to implement the tools and mechanisms now while in the early stages, rather then playing catch up later on. Give the community the tools, and the community will use them.


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  • July 15, 2008 at 2:59 am Tim Hoeck
    and it will only get worse. Let's stay on top of this!
  • July 15, 2008 at 12:46 pm Mike Fruchter
    Spammers will invade Friendfeed at some point at what level, that remains to be seen. It’s too early to tell at this stage of the game. Friendfeed needs to implement the tools and mechanisms now while in the early stages, rather then playing catch up later on. Give the community the tools, and the community will use them.
  • July 15, 2008 at 12:50 pm Susan Beebe
    *disklike* button where are you?
  • July 15, 2008 at 1:06 pm Mike Fruchter
    Susan along the same lines, report or flag this” link on all member feeds would work.
  • July 15, 2008 at 1:16 pm João Almeida
    It was just a matter of time...
  • July 15, 2008 at 1:20 pm mr-mojo-risin
    Unfortunately the self-healing abilities of the community shrinks with their size, as the number of active members will be decreasing... But to me it took a long time until the spam sickness showed up
  • July 15, 2008 at 1:23 pm Susan Beebe
    There's a room here on FF for warn others of Spammers! --> http://friendfeed.com/rooms/spammers-list
  • July 15, 2008 at 1:25 pm Mike Fruchter
    Comment spam is the current flavor on FF. How long before the other flavors of spam latch onto Friendfeed? I do a agree as the community grows, it will become increasingly harder to combat.
  • July 15, 2008 at 7:43 pm Alexander Williams
    Remember, personalized filtering algorithms like the ones coming from NoiseRiver will help a lot more than top-down authoritative architectures. A spammer won't be in my social network; it'll be a newcomer without posting weight for a bit until they interact with things going on. That means a spammer'll either have to work hard to breech my social threshold filter or pick an easier attack.

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